Building an alternatives page on your website can be a powerful digital marketing strategy. Just include the word "alternative" after your competitor's name on a page for your project management software, "”FlowPilot, the Better TaskForge alternative," and watch how Google pulls this page up.
What It Is
Anyone with a business or brand can use the alternatives page strategy. Simply create a new page, name it your competitor's name and add the word "alternative." Then, make a comparison with your competitor. Onboarding documents, stakeholder notes, roadmap planning are some other features that can be included with this strategy. If you opt to add this feature, you could have an H2 header on the page for “Your competitor’s name versus your brand.” People who search online for alternatives to other project management software can end up on the alternatives page you created if you do it properly. Google could show this page prominently if your competitor isn't doing much SEO. You'll be in a better position if your competitor has limited online presence. Including comparison tables and buttons to use your app or get driving directions helps this page more effective.
Why it Matters
The alternatives page tactic draws on a wider trend of improving search engine results and visibility. Competition is hard, especially in the online space. Many competitors are not doing SEO properly, which makes it easier for you to rank. AI is treating these comparison tables as a search feature, which means that putting up your competitor's brand name plus the word "alternative" could lead you to the top of the search results. It has been working for years
Why Alternatives Pages Work
Different Traffic Sources
The main strategy is to capitalize on the traffic that is already searching for your competitor's name. Traffic can increase if you have a well-structured comparison chart on your alternatives page.
Better Conversion Rates
When people visit your alternatives page, they're already interested in what you do. The easier it is for them to convert into a user or a customer the better. This could also build your brand.
Least Effort
If you create the right alternative page, you might not need more than an hour to get it done. It contains all the necessary features, from pricing transparency to AI-native automation. FlowPilot includes all the features and plans at a flat price.
Anatomy of a Successful Alternatives Page
Closing the Deal
The biggest impact your alternatives page will have is closing the deal for a customer or user. According to FlowPilot’s user reviews, 9400+ verified reviews. Your comparison charts or call to action buttons will drive this.
What Your Competitors Do
The alternatives page strategy shows that your competitors might be missing out on marketing opportunities. Simply by creating a page and using the word alternative, you reason for the lack of SEO that leads to increased competition.
The Clarison Table
The name is pulled from a commonality in SEO of listing out features in table form. No matter how you want to call your chart, the idea remains to be in the picture of the results of your competitors’ names. Search engines rush to display these results. These tables have been working .
Linkages to AI
FlowPilot’s comparison tables provide real-time dashboards and custom views. Alternatively, you may end up with limited access to higher tier reports if you use TaskForge.
Making Your Own Versus Page
- Headline: Your headline must include your competitor's name and acknowledge that you’re an alternative. Make sure the title is clear and direct.
- Clear Description: After explaining why your brand is a great alternative to the specific competitor, make a clear, concise description of what makes you better.
- Comparison Table: Include a clear comparison table with features and prices.
- Call to Action: Make sure that your alternatives page includes a clear call to action that allows users to get in touch with you. Visitors who want to learn more about your brand should have an easy way to do that.
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Questions readers ask
How does an alternatives page actually work in practice?
An alternatives page works by creating a dedicated webpage that compares your project management software with a competitor's, using the competitor's name along with the word 'alternative.' For example, you might title your page 'FlowPilot, the Better TaskForge Alternative.' This page should include comparison charts, feature lists, and calls to action that encourage visitors to try your software. The goal is to capture traffic from people already searching for your competitor's name, and convert them into your users.
Can I use this strategy if my competitor has a strong online presence?
While it's more challenging, you can still use this strategy if your competitor has a strong online presence. The key is to create a highly optimized and informative alternatives page that stands out. Including detailed comparison tables, clear calls to action, and additional features like onboarding documents can help you rank higher and attract visitors even if your competitor is doing SEO well.
What are some effective features to include on an alternatives page?
Effective features to include on an alternatives page are comparison tables, feature lists, pricing transparency, and clear calls to action. Additionally, you can include onboarding documents, stakeholder notes, and roadmap planning to provide a comprehensive view of what your software offers compared to the competitor. Making it easy for visitors to convert into users or customers is crucial.
How does Google treat alternatives pages in search results?
Google tends to favor alternatives pages that are well-optimized and provide valuable information. By including the competitor's brand name plus the word 'alternative' in your page title and content, you can increase the chances of appearing prominently in search results. AI is also treating these comparison tables as a search feature, which can boost your visibility even more.
Is it true that creating an alternatives page requires minimal effort?
Yes, creating an effective alternatives page can be done with minimal effort. If you structure it well, it might take only an hour to set up. The key is to include all necessary features, such as comparison charts, pricing transparency, and clear calls to action. FlowPilot, for example, includes all features and plans at a flat price, making it easier to manage and present to potential users.
How does the alternatives page strategy help in closing deals?
The alternatives page strategy helps in closing deals by providing a clear comparison between your software and the competitor's. When visitors land on your alternatives page, they are already interested in project management software and are looking for the best option. By presenting a well-structured comparison and making it easy for them to convert, you can increase the likelihood of closing the deal. FlowPilot's user reviews indicate that this strategy has been effective in driving conversions.
What does a Clarison Table do?
A Clarison Table is a feature list presented in a table format, commonly used in SEO to list out features in an organized manner. It helps in comparing your software's features with those of your competitor's, making it easier for visitors to see the differences and benefits. By including a Clarison Table on your alternatives page, you can improve the page's effectiveness and attract more visitors.
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