Scaling SEO: Analyze Non-Brand Keywords with AI

Scaling SEO with AI: A Powerful Approach

Google Search Console is an invaluable tool for understanding how your website is performing. The first step in scaling your SEO efforts is to open Google Search Console and pull the last 90 days of data. But instead of looking at branded searches, focus on the non-branded ones. These are the keywords that Google has decided you deserve to rank for, and they provide valuable insights into your SEO performance.

Why This Matters

Understanding why you rank for certain non-branded keywords is crucial for optimizing your SEO strategy. By analyzing these keywords, you can identify what Google considers valuable about your content. This information can then be applied to other critical pages on your website, enhancing your overall SEO performance.

Breaking Down the Process

Analyzing Non-Branded Searches

To begin, pull the last 90 days of non-branded search data from Google Search Console. This data will give you a clear picture of where your website is ranking for non-branded keywords. The next step is to apply a dissection prompt to understand the reasons behind these rankings. This prompt should consider various factors, including:

• Competition gap: How your content compares to competitors.
• Links: The quality and quantity of backlinks.
• Content: The relevance and quality of your content.
• Content depth: The comprehensiveness of your content.
• Intent match: How well your content aligns with search intent.
• Long-tail specificity: How well your content targets specific long-tail keywords.
• Topical authority: Your expertise in the topic area.
• Extractability: The likelihood of your content being cited by AI tools like ChatGPT and Google AI Overviews.

The Dissection Prompt

The dissection prompt should rank the top three reasons per cluster and provide evidence for each one. This detailed analysis will help you understand the specific factors contributing to your rankings. Once you have this information, you can apply the same methods to other critical pages on your website. This is where the scale prompt comes in.

The Scale Prompt

The scale prompt takes the insights from the dissection prompt and applies them to other pages on your site. It asks the crucial question: "Where else on my site does this exact reason apply, and what do I do first?" This prompt is designed to provide a blueprint with specific logic that it has applied. It will then give you an approved blueprint and allow you to execute the changes.

Practical Tips

Crafting Effective Prompts

When creating your prompts, use the RCTCO structure: Role, Context, Task, Constraints, and Output. This structure ensures that your prompts are clear, actionable, and effective. Here’s a breakdown:

• Role: Define the role of the AI tool you are using. For example, "You are an SEO expert analyzing non-branded search rankings."
• Context: Provide the context for the task. For example, "You have access to 90 days of non-branded search data from Google Search Console."
• Task: Clearly state the task. For example, "Identify the top three reasons why the website ranks for these non-branded keywords."
• Constraints: Specify any constraints. For example, "Only consider factors that are within our control, such as content quality and backlinks."
• Output: Define the desired output. For example, "Provide a ranked list of the top three reasons, along with evidence for each one."

Executing Changes

Before executing any changes, review the blueprint provided by the scale prompt. Ensure that the logic applied is sound and that the changes are feasible. Once you approve the blueprint, you can proceed with executing the changes on your website.

Important Takeaways

Scaling SEO with AI involves a systematic approach to analyzing and optimizing your website’s performance. By focusing on non-branded search data, you can gain valuable insights into what drives your rankings. Utilizing dissection and scale prompts can help you apply these insights effectively across your website. Remember to use the RCTCO structure for crafting prompts to ensure clarity and effectiveness.

Conclusion

Scaling SEO with AI is a powerful way to enhance your website’s performance. By analyzing non-branded search data and using well-crafted prompts, you can identify the factors contributing to your rankings and apply these insights to other critical pages on your site. This process not only improves your SEO but also ensures that your content is optimized for both users and search engines.