Google Maps Road Editing Tutorial
Google Maps Road Editing Tutorial A 24-year-old in Charleston, South Carolina, noticed the new road outside his home on…
Google Maps' Tell Maps Feature: New Business Visibility Tool
A local coffee shop in San Francisco was a ghost town last month, but now it's bursting with new customers who found it…
Donald Trump's Lake America Name Change
The latest controversy ignited by Donald Trump: a lake's name change. In a move that surprised America, Trump rebranded…
Google Business Profile Categories and SEO
Google Business Profile categories aren’t just about labels. In 1.8 million listings, even minutely specific primary ca…
AI Search Study: Key Findings on Citations
Alexa, Bing, and Google topped the AI citation charts, yet these companies aren’t filling the Google search rankings wi…
AI Search Strategy: Diversify Reviews for Better Rankings
Businesses are rethinking their review strategy, turning to multiple platforms. Diversifying review sites has become es…
Review Management: Beyond Google for Business Success
Dentists are increasingly finding that Google reviews aren't the full answer for gaining new medical patients.
Google's New Free Keyword Research Tool
Google's new keyword research tool in Google Trends lets users explore entire industries for trending topics, not just…
Google Business Profile Photo Reordering Study
In 2023, WhiteSpark became the first to test if clicks on images on Google Business Profiles can change the order in wh…
SEO Professionals' Humorous 'It Depends' Response
When asked if a webpage tweak will boost rankings, SEO specialists often respond with a simple phrase: “Well, it depend…
Google Analytics for Google Posts: New SEO Tips
Google Business Profile's new analytics tool for Google Posts is tracking both Search and Maps views — with UTM tagging…
Gartner Study: Consumers Prefer AI-Free Marketing
AI-generated content is everywhere, but consumers are growing tired of it — a recent Gartner study found that half of U…