KFC Free Wings Promotion for Rewards Members

Hot wings for $15

KFC is offering rewards members a deal that's hard to resist. Rewards members who spend at least $15 on KFC food can get ten double crispy hot wings for free. The baying comes with two sauces as well. This isn't a tiny appetizer-sized giveaway, the ten hot wings stealthily are the double crispy variety and include a sizeable helping of sauce to go with it. This might be the best value meal on offer. The free hot wings are a lot more than a simple freebie. They can attract new customers or draw old customers back into the fold. The reward program sign ups might rise, driven by the desire to get their hands on a free hot wings.

The Offering Fine Print

Ten free hot wings is a clear draw. But there's some fine print involved to secure the deal. To secure the free hot wings, customers have to purchase at least $15 worth of food through the KFC app or website. They also need to be a KFC rewards member. Customers are advised that the voucher is only valid through September 21, providing a clear cut-off date. Spending at least $15 is likely to see customers purchasing more than a single item. The cost of several additional dishes could outweigh the enticement of the free hot wings. Customers may be tempted to spend a little more to hit the $15 mark. The deal could also encourage them to try new items, especially if they are unsure what they should spend their $15 on.

Customer Engagement

Online food ordering is a convenience that many customers appreciate. KFC might find that more customers order online due to the promotion. It's a bigger chunk of a the customer base that might be drawn in by offer, upsizing or trying something new via the online channel. This method is also easier to track for marketing purposes. KFC's focus on customer engagement is not a surprise. At 21st century diners are taking a larger range of options, especially from their phones. A rewards program makes customers feel viewed as partners vs. a source of revenue. Structuring the rewards program in this way might encourage more customers to sign up for it.

Loyalty Perks

There are multiple benefits that reward systems can provide. Customers are more likely to buy from an establishment they perceive to be loyal towards them. The fact the reward is delivered through the app makes the promotion more flexible and simpler. The promotion could prove especially attractive to younger customers who are comfortable with mobile ordering and rewards systems.