Puma's Game-Changing Deal with Pele in 1970
Puma’s 1970 deal with Pele revolutionized sports marketing by showcasing the power of celebrity endorsements. The strategic move, costing $120,000 to have Pele…
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Puma’s 1970 deal with Pele revolutionized sports marketing by showcasing the power of celebrity endorsements. The strategic move, costing $120,000 to have Pele…