80/20 Rule for Effective Branding: Strategy vs. Visuals
The 80/20 rule, applied to branding, suggests focusing 80% of efforts on brand strategy, as it’s the core of a brand’s identity. This involves defining promise…
Leveraging Rebranding Without Losing Your Audience
Rebranding can revitalize a business, but mishandling it can cost millions and alienate loyal customers. The key to success is a strategic approach that aligns…
Allocate 35% of Your Budget to Brand Positioning for Better Marketing
Brand positioning is crucial for marketing success, as it clarifies your message and gives consumers a reason to choose your product. When allocating your mark…