Wendy's Halloween Kids' Meal: 12 Collectible Characters

Wendy's puts horror toys in kids' meals to boost orders

Wendy's Halloween promotion involves "Frosty Frights Boo! Books" to pique interest. This promotion assures family outings to Wendy's for kids' meals, offering food and an accompaniment of a horror-themed collectible. Each meal comes with trading cards and stickers. This complements the spooky novelty. This has been carefully done for two purposes — to entice youngsters into the brand and to increase the amount of food ordered. The contrast of this children's toy promotion with Wendy's usual image of the old lady adds to the branding creativity. The collectible toys and trading cards are the essential advertising hook to appeal to youngsters, keeping them engaged and excited. The idea is simple — 12 unique spooky characters, each hidden within a kids' meal. Parents will find themselves returning to Wendy's repeatedly, trying to complete the collection. This campaign is like a product placement in a kid's mind. The toy itself is a piece of marketing material.

The Facts Behind Wendy's Spooky Characters

The 'Frosty Frights Boo! Books' campaign introduces 12 characters in all. According to the visual summary, each character comes with a sticker and a trading card. This will be a welcome addition to the toy collection of any child. The characters are revealed through each purchase, so parents have to make multiple trips. The offering for young buyers is a Frights Boo! Book for each kid. The promotion relies on the appeal of collectibles. Kids will crave the anticipation of new characters and the excitement of collecting and trading cards. This has worked for McDonald's Happy Meals. Wendy's hopes it will work too. This brings in the sales by encouraging repeated purchases of kids' meals. The campaign starts on September 14. Parents might see it as a way to keep the young ones happy, with a special item in their Happy Meals. This is good for Wendy's bottom line.