Snoop Dogg Ice Cream Taster Job: $10,000 a Month

The lure of Ben and Jerry's with a Beyoncé twist

TASTEBUD's recent hiring announcement is a marketing maestro’s dream. Who knew that job advertisements could be so flashy? The ice cream company scored a win by casting a famous actor, Snoop Dogg, for their job advertisement reel. TASTEBUD’s job is pretty simple—eat ice cream. The reward is a mammoth $10,000 a month. The best part? You get to create fun social media content. This opportunity is particularly interesting because TASTEBUD hasn’t disclosed the specifics of what kind of social media content is required. This is likely because they want their ideal candidate to be as creative and spontaneous as possible. The vibrant, sunny setting of the ad is the first thing that catches your eye. It’s as if someone just put up a giant mural and let it sit in the sunshine. The palm trees sway in the breeze. Most of the clips look like they came from a high-class ice cream shop or a private party. This luxurious aesthetic goes well with the brand’s image: TASTEBUD. The ice cream pictures are alluring. It’s all very mouthwatering, and that’s the whole point.

The man behind the job advertisement

What is more important to TASTEBUD is that the hired person is a natural-born entertainer. This person should be willing to create social media content while eating ice cream. There is an element of risk here, particularly if you’re someone who could eat ice cream till you're sick. But what fun isn’t risky? This job is easily the dream job of many—who doesn’t love ice cream? It’s so good that some might be tempted to cheat just to get the job. Snoop Dogg’s calm and collected demeanor fits well with the brand. TASTEBUD is positioning themselves as the “cool” ice cream brand, and associating with a person like Snoop Dogg works well. Snoop Dogg is likely getting paid for this, too; maybe even more than the already hefty $10,000 monthly salary. The filmmakers did a good job casting the right person for this job. The vibe of Snoop Dogg gives the ad a nice will. According to the ad, he’s the “director of ice cream operations”. Watching him eat ice cream in the vibrant setting is mouthwatering, but he also looks like he’s loving his job. While it is unlikely that Snoop is the one who’ll be hired, the ad is perfect for the job listing. It’s made specifically for the perfect ice cream eater.