KFC's New Dip Cup for Fried Chicken

Real life consumable-KFC "Dip Cup"

Not to understate the nation's love for fried chicken. If one person tweets their cravings, ten thousand will agree to eat it. Enter KFC’s Dip Cup: a large cup intended to double the user’s experience at the sacrifice of nutrition.

KFC Ranch Sauce expands: extra portioning

And what sauce would be the ultimate complement to fried chicken? KFC believes it's this new offering in a big cup. As TASTEBUD explains, KFC’s new hot ranch sauce combines garlic and herb ranch with a mild chili heat. The sauce itself isn't the only attraction of this dish. For restaurant guests, the sauce is served in a cup that has twice as much sauce as previous portions. According to a KFC worker, "It's a whole new experience to have so much sauce with a single piece of fried chicken." KFC’s decision seems to be based on the idea that many customers genuinely prefer more sauce. Turns out, plenty of customers have shared feedback that the sauce portion has been too small. By doubling the sauce, the fast food chain is emphasizing the experience of dipping the chicken. The cup is also designed to allow an entire piece of fried chicken to get submerged. The increased portion of sauce is surely going to increase the saturation of calories of the dish. Unclear if the dip cup will be offered at the drive through. Serving the cup without any changes to the fried chicken portion can result in an unbalanced meal with no vegetable options. Furthermore, the new sauce is relatively high in calories. It's unclear what amount KFC intends for these cups. Missing nutritional information makes it hard to know how the dip cup affects the meal. Potentially adding a large amount of fat, salt, and sugar. If this sauce is popular, states may need to see KFC's dairy recommendations to ensure the "new generation of dippers" is aware of the health risks.