Five Guys Adds Protein Powder to Milkshakes

A Bold Move for Fitness Enthusiasts

Five Guys has added a scoop of protein powder to its milkshake mix-ins. The fast-casual burger chain is best known for its hefty burgers and crispy fries, but it appears that Five Guys wants to attract a wider audience towards workout enthusiasts.

Protein — the new star of the show

Adding protein powder will change the way we perceive Five Guys. The flagship mix-ins until now are peanut butter, Oreo, vanilla and the classics. One of the comments also noted that the protein shake 'looked like Vanilla as Promised'. It seems like Five Guys is serious about broadening its appeal. While the protein shake may appeal to the health-conscious crowd, it's unclear what kind of protein powder is available or the nutritional composition given the confusion seen in the comment section. Five Guys understands that the basic nutrition is not enough for the health-conscious crowd these days. They want to know which scoops are used, if the protein powder is plant-based, and the nutritional information.

Will Fitness enthusiasts embrace this shake?

The health-conscious eaters are an enormous market for Five Guys. However, the key lies in how the protein shake performs. Some view this new milkshake as a disruptive route for customers looking for a caffeine boost. However, that statement is only a guess. It’s a clear nutrition supplement for those who want to keep their sugar levels high. Will fitness enthusiasts switch from protein shakes to Five Guys protein powder mix-ins?

This addition might also be a marketing ploy as a summer dieting option.

This is made clear by the text overlay @TASTEBUD which highlights the product and brand in context of fitness and health. With the addition of protein powder, Five Guys is attempting to attract a new demographic to its milkshakes. This could potentially be a game changer for the brand as it harnesses a new market. This addition is not only a bold move for a known fast-casual burger joint but an opportunity to reach a wider audience.