Chipotle Tattoo Day: Free Burritos for Tattooed Customers

Aug 4, 2026 · 5 min read

Chipotle Tattoo Day: Free Burritos for Tattooed Customers

On March 13, show off your tattoos at Chipotle between 3 and 4 PM, and get a Buy One Get One Free deal on entrées. It’s a fun, in-store promotion that encourages customers to interact with the brand, in person and on social media.

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Chipotle Tattoo Promotion

Chipotle Mexican Grill is bringing back its unique "Tatted like a Chipotle" promotion, scheduled for March 13. This promotion offers a Buy One Get One Free deal on entrées for customers who show any tattoo, whether temporary or permanent, between 3:00 PM and 4:00 PM at participating locations. The promotion is only available in-store and does not apply to kids' meals or online orders.

Why This Matters

Chipotle's "Tatted like a Chipotle" promotion is more than just a fun gimmick. It's a clever marketing strategy that leverages popular culture and social media trends to boost customer engagement and foot traffic. The campaign is inspired by the viral phrase “tatted like a Chipotle bag,” which references the illustrated designs printed on the brand’s takeout bags. By encouraging customers to show off their tattoos, Chipotle is creating a unique and shareable experience that can generate buzz on social media and attract new customers.

The Power of Viral Phrases

The phrase “tatted like a Chipotle bag” has gained traction on social media, becoming a popular meme and a way for fans to show their love for the brand. Chipotle's promotion capitalizes on this trend, creating a fun and engaging way for customers to interact with the brand. By offering a BOGO deal, Chipotle incentivizes customers to visit their stores and share their experiences online, potentially reaching a wider audience.

Encouraging In-Store Visits

In an era where online ordering and delivery services are ubiquitous, Chipotle's promotion encourages customers to visit their physical locations. This not only increases foot traffic but also provides an opportunity for customers to experience the full Chipotle dining experience, from customizing their meals to interacting with staff. The limited time frame (3:00 PM to 4:00 PM) creates a sense of urgency, encouraging customers to plan their visits accordingly.

The Promotion Details

What's Included

The "Tatted like a Chipotle" promotion applies to burritos, bowls, tacos, and salads. This means that customers can enjoy a variety of entrées at the discounted price, making it an attractive offer for many. Whether you're a fan of Chipotle's classic burritos or prefer their hearty bowls, this promotion has something for everyone.

What's Not Included

It's important to note that the promotion does not apply to kids' meals or online orders. This means that customers must visit a participating Chipotle location in person during the specified time to take advantage of the offer. Additionally, the promotion is only valid during the specified time frame (3:00 PM to 4:00 PM) on March 13.

The Experience

What to Expect

When you visit a participating Chipotle location on March 13 between 3:00 PM and 4:00 PM, simply show any tattoo to the cashier. This can be a permanent tattoo, a temporary tattoo, or even a drawn-on tattoo. After showing your tattoo, you'll receive a BOGO deal on your entrée of choice.

Share Your Experience

Chipotle encourages customers to share their experiences on social media using the hashtag associated with the promotion. This not only helps to spread the word about the promotion but also creates a sense of community among Chipotle fans. By sharing your experience, you can inspire others to visit Chipotle and take advantage of the offer.

Practical Tips

Plan Your Visit

Since the promotion is only valid during a specific time frame, it's a good idea to plan your visit in advance. Check the locations of participating Chipotle restaurants and choose the one that's most convenient for you. Keep in mind that the promotion is only available in-store, so make sure to factor in any travel time.

Engage with the Community

Participating in Chipotle's "Tatted like a Chipotle" promotion is a great way to engage with the brand and its community. Share your experience on social media, and encourage friends and family to do the same. By doing so, you can help create a positive and engaging atmosphere around the promotion.

Important Takeaways

It's About More Than Just Food

Chipotle's "Tatted like a Chipotle" promotion is a testament to the power of creative marketing and community engagement. It's not just about offering a great deal on food; it's about creating a unique and shareable experience that resonates with customers. By leveraging popular culture and social media trends, Chipotle has found a way to connect with its audience in a meaningful way.

In-Store Experiences Matter

In an era where online ordering and delivery services are prevalent, Chipotle's promotion highlights the importance of in-store experiences. By encouraging customers to visit their physical locations, Chipotle provides an opportunity for customers to engage with the brand in a tangible way. This not only increases foot traffic but also fosters a deeper connection between the brand and its customers.

Conclusion

Chipotle's "Tatted like a Chipotle" promotion is a fun and engaging way to enjoy a delicious meal at a great price. By showing off your tattoos, you can take advantage of a BOGO deal on your favorite entrées. The promotion is more than just a gimmick; it's a clever marketing strategy that leverages popular culture and social media trends to boost customer engagement and foot traffic. Whether you're a Chipotle fan or just looking for a fun and unique dining experience, this promotion is worth checking out. So mark your calendars and get ready to show off your ink on March 13.

Summary

Key points

  • Chipotle's “Tatted like a Chipotle” promotion offers BOGO entrées for customers showing tattoos at designated times.
  • The promotion is a marketing strategy to boost customer engagement through popular culture and social media.
  • The campaign is inspired by the viral phrase “tatted like a Chipotle bag” referencing the brand’s takeout bag designs.
  • The promotion encourages in-store visits to experience Chipotle’s full dining experience from 3:00 PM to 4:00 PM.
  • The promotion includes burritos, bowls, tacos, and salads, but does not apply to kids' meals or online orders.
  • The promotion is only valid at participating locations on March 13th during the specified hour.
Answers

FAQ

Yes, any tattoo—temporary or permanent—qualifies you for the promotion. Make sure to show it at the register during the designated time.

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