Black Friday 2023 Discounts: Average Deals by Major Retailers

Shopping Deals and Discounts

Aug 4, 2026 · 5 min read

Black Friday 2023 Discounts: Average Deals by Major Retailers

Black Friday 2023 brings deep discounts at major retailers. Average savings range from 33–59% at stores like Walmart, Kohl's, JCPenney, and Macy's. Navigate the best deals and maximize savings with insights on which retailers offer the steepest markdowns.

Black Friday Discounts

Black Friday is a retail extravaganza that brings with it a wave of deals, discounts, and savings. Each year, major retailers across the United States offer significant markdowns, making it a prime time for shoppers to stock up on everything from electronics to home goods. However, navigating the sheer volume of offers can be daunting. Understanding the average discounts by retailer can help streamline shopping decisions and maximize savings.

Why This Matters

Black Friday is more than just a day of shopping; it's an event that kickstarts the holiday season. Retailers compete fiercely to attract shoppers, offering deep discounts and promotional deals. This can be a source of anxiety for many shoppers, as the pressure to find the best deals can be overwhelming. Having a general sense of the average discounts can help shoppers set realistic expectations, plan their purchases, and avoid unnecessary stress.

Main Discussion

Knowing the average discounts for major retailers can help you focus on the right stores. Here's a breakdown of the average Black Friday discounts for 13 major U.S. retailers:

Department Stores

JCPenney and Macy's lead the pack with some of the highest average discounts. JCPenney is expected to offer around 59% off, while Macy's is close behind with 58%. These deep discounts are particularly attractive for shoppers looking for deals on clothing, home goods, and electronics. Belk also offers substantial savings, with an average discount of 55%.

Discount Retailers

Kohl's is a standout with a 49% average discount. Kohl's is known for its frequent promotions, and Black Friday is no exception. The retailer is expected to have the best sales on jewelry, averaging 72% off. For shoppers looking for discounts on home goods, Target offers a 33% average discount, making it a solid choice for those who want variety and savings.

Big-Box Stores

Walmart is a go-to destination for many Black Friday shoppers, offering an average discount of 27%. Walmart's extensive range of products, combined with its competitive pricing, makes it a top choice for various categories, from groceries to electronics. Costco rounds out this category with a 17% average discount. While not as high as other retailers, Costco's bulk discounts can still provide significant savings for shoppers.

Electronics and Tech

For those looking for deals on electronics, Newegg is expected to offer an average discount of 22%, with the best sales on electronics averaging 43%. Best Buy and Amazon are also strong contenders in the electronics category, each offering a 30% and 29% average discount, respectively. Dell follows closely with a 26% average discount. These retailers are essential for tech enthusiasts and gamers looking to upgrade their devices or accessories.

Home Improvement

For home and garden needs, The Home Depot and BJ's Wholesale Club offer 21% and 30% average discounts, respectively. These retailers are ideal for shoppers looking for tools, appliances, and home improvement supplies. DELL and Newegg are also worth considering.

Practical Tips

Plan Ahead

Before heading to the stores or starting your online shopping, make a list of the items you need. Knowing exactly what you're looking for can help you stay focused and avoid impulse buys.

Set a Budget

Black Friday deals can be tempting, and it's easy to overspend. Set a budget for yourself and stick to it. Prioritize your list and allocate your budget accordingly.

Check Retailer Policies

Many retailers have specific policies around Black Friday sales, including price matching and return policies. Familiarize yourself with these policies to ensure a hassle-free shopping experience.

Leverage Loyalty Programs

If you're a frequent shopper at a particular retailer, make sure to use any loyalty programs or rewards points you have accumulated. These can often be applied to your Black Friday purchases, adding extra savings.

Compare Prices

Don't assume that the first deal you see is the best. Use price comparison tools and apps to ensure you're getting the best possible price. Many retailers also offer price matching, which can be a great way to save additional money.

Important Takeaways

Deep Discounts at JCPenney and Macy's

With 59% and 58% average discounts, respectively, JCPenney and Macy's are at the top of the list for deep savings.

Kohl's Leads in Jewelry Sales

Kohl's is expected to have the best sales on jewelry, with an average discount of 72%.

Newegg Dominates in Electronics

For electronics, Newegg is the standout retailer with a 22% average discount and the best sales on electronics averaging 43%.

Variety at Target and Walmart

Target and Walmart offer a wide range of products at competitive prices, making them ideal for diverse shopping needs.

Savings on Tech

Best Buy, Dell, and Amazon provide substantial discounts on electronics, making them key destinations for tech shoppers.

Conclusion

Black Friday offers a myriad of savings opportunities, but navigating the deals can be overwhelming. By understanding the average discounts offered by major retailers, shoppers can make more informed decisions, plan their shopping more effectively, and maximize their savings. Whether you're looking for electronics, home goods, or clothing, knowing where to find the best deals can help you have a successful and stress-free shopping experience. Happy shopping!

Source

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Questions readers ask

What is the average discount I can expect from Walmart during Black Friday 2023?

Walmart is anticipated to offer average discounts ranging from 33% to 59% during Black Friday 2023. This makes it a prime destination for shoppers looking to maximize savings on a wide range of products, from groceries to electronics.

How does Kohl's compare to other retailers in terms of Black Friday 2023 discounts?

Kohl's is known for its generous discounts, falling within the 33% to 59% range for Black Friday 2023. Shoppers can expect significant savings, especially on clothing and home goods, making it a competitive choice among major retailers.

What can I expect from JCPenney's Black Friday 2023 deals?

JCPenney will offer average savings between 33% and 59% during Black Friday 2023. This retailer is a great option for those looking to purchase clothing, accessories, and home decor at steeply discounted prices.

Are there significant discounts on electronics during Black Friday 2023 at major retailers?

Yes, several major retailers, including Walmart and Newegg, are expected to offer significant discounts on electronics. Walmart's discounts range from 33% to 59%, while Newegg typically provides competitive deals on tech products, making it a good time to upgrade or purchase new electronics.

What are the best deals to look for at Macy's during Black Friday 2023?

Macy's is expected to offer average savings of 33% to 59% during Black Friday 2023. Shoppers should keep an eye out for deep discounts on fashion items, home goods, and appliances, making it a valuable stop for holiday shopping.

When is the best time to shop for the steepest markdowns during Black Friday 2023?

The steepest markdowns during Black Friday 2023 can often be found in the early morning hours and late-night deals. Retailers like Walmart, Kohl's, JCPenney, and Macy's typically release their best offers during these times, so setting an alarm or planning ahead can help secure the best prices.

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